Heihe e-commerce training school

Graphic design, also known as visual communication design, is the "visual" as a means of communication and expression, through a variety of ways to create and combine symbols, pictures and words, so as to create a visual representation used to convey ideas or messages。It is a common expression and is widely used。To present a product or subject directly and truly on the advertising page, make full use of the realistic expression ability of photography, painting and other techniques。Excellence, focus on the performance of the texture, form and functional use of the product, the exquisite texture of the product is shown incisively and vividly, giving people a realistic sense of reality, so that consumers have a sense of intimacy and trust in the promotion of the product。

Heihe e-commerce training school

Enterprise visual communication resources to achieve the ideal brand communication effect。Advertising design refers to the intermediate process from idea to production。Advertising design is the combination of advertising theme, creativity, language, image, foil and other five elements。In order to achieve the purpose of attracting attention, the goal of advertising design is through advertising。Posters are an art of spreading information and a propaganda tool for mass communication。Posters are also called posters。Posted on the streets，Attract the attention of passers-by with its striking pictures，Poster design must have considerable appeal and artistic appeal，To play the image, color, composition, modeling and other elements to form a strong visual effect，The picture should have a strong visual center，Strive for novelty and simplicity，It also has unique artistic style and design characteristics。

Heihe e-commerce training school

After the theme is clear, the layout color layout and expression form become the core of the layout design art, and it is also a difficult creative process。How to achieve new meaning, beautiful shape, variety, aesthetic interest, which depends on the cultural connotation of the designer。Therefore, the composition of layout is a comprehensive test of the designer's ideological realm, artistic accomplishment and technical knowledge。The decorative factors of the layout are composed of the combination and arrangement of points, lines and surfaces, and the use of exaggeration, metaphor and symbol technology to reflect the visual effect not only beautifies the layout, but also improves the function of information transmission。Decoration is made up of aesthetic features。Different types of layout information, there are different decorative forms, it not only plays a role in excluding other aspects, highlighting the layout information, but also allows the reader to enjoy the beauty。

Heihe e-commerce training school

Graphic design is one of the hot professions and occupations in recent years, this industry is easy to get started, and the salary is considerable, what is it specifically？The purpose of graphic design is to accurately convey information in the case of ensuring aesthetic appreciation, which is generally used in the publicity of brand awareness, product design, enterprise activity design or other social organization activities。Previous graphic design only under the pipeline material design，That is, the design of posters, DM, etc，But with the development of economy，People's aesthetic requirements are getting higher and higher with the enrichment of material，The means by which design can be achieved are also becoming more and more abundant，As a result, the work content of graphic design is not only the design of offline materials, but also the publicity design of online materials。

Heihe e-commerce training school

This stage is accompanied by a relatively long-term process, your design level may be very unstable, you are sometimes confused, sometimes happy, with a lot of practice and the design of the whole operation process gradually mastered, began to mature designers。It is clear that design is commercial art design rather than pure art, design = business + technology + art.First of all, the purpose is different: art is the work of the artist, is the sublimation and expression of their own ideas, design is the means of commodity sales, is to meet the needs of consumers。It is important to understand that two very clear concepts can often be confused。Many designers have just come to work, often follow their own feelings, feel that my design is good, but by the customer's frown, or be eliminated by the design director, or more from the perspective of consumers, customers and the market to consider。

Heihe e-commerce training school

Some names such as: Graphic design (graphisdesign) visual communication design, decoration design, architectural decoration design...，This may have a lot to do with the characteristics of graphic design，Because design is everywhere, graphic design is everywhere，From a range of printing is related to graphic design，In terms of function, "the act of adjusting vision to a certain extent through the human body."，Call it visual communication，Use visual language to convey information and express ideas，On the other hand, decoration design or decoration art design is recognized as a highly inaccurate name，one-sidedness。In understanding the scope and connotation of graphic design, let's look at the classification of graphic design, such as image system design, font design, book binding design, line catalog design, packaging design, poster/poster design...It can be said that there are as many designs as there are needs。